---
title: About
url: "https://mahdif.com/about/"
---

# About

I started in graphic design but quickly moved toward product — I liked solving problems more than polishing pixels.

Since then, I've spent 17 years leading design at startups and growth-stage companies. I've scaled teams, built systems, and shipped products across platforms.

I also code. I've shipped production features in React and Next.js, which means I prototype fast, speak engineering fluently, and understand the constraints my team is working with.

I care about craft. Not in a precious way — in a "the details compound" way. Small choices add up to products that feel right.

## Where I've lived

- 🇯🇴 Amman, Jordan (Until 2013)
- 🇦🇪 Dubai, UAE (2013-2014)
- 🇳🇱 Rotterdam, Netherlands (2014-2016)
- 🇺🇸 Boston, MA (2016-2018)
- 🇺🇸 Bay Area, CA (2018-Present)

## By the numbers

- 17+ Years Experience
- 5 Countries
- 1→6 Team Scaled
- 25 Person Org Led

## On rotation

See [books](https://mahdif.com/books.md) and [podcasts](https://mahdif.com/podcasts.md).