---
title: Airtime
role: "Design Lead, Web"
period: 2020-2021
company: Airtime
tags: [Mobile, Video Calling, Social, Prototyping]
url: "https://mahdif.com/case-studies/airtime/"
---

# Airtime

_Design Lead, Web · 2020-2021_

Designed and prototyped a social video calling app that brings people together through shared experiences. Led interaction design for reactions, chat, and real-time video features.

## Highlights

- Built modular design system that cut feature rollout time by 50%
- Improved engagement 50% through redesigned onboarding and discovery
- Designed UI for high-performance real-time video
- Worked cross-functionally to accelerate product delivery

**Focus areas:** Real-time UX, Design systems, Product experimentation, Interaction design

[View the prototype](https://www.figma.com/proto/NW2r0a8Oh9vSgNqgmRdW2l/%F0%9F%8D%95-Case-Studies---Mahdi-Farra?page-id=2214%3A10681&node-id=2214-11189&viewport=131%2C619%2C0.05&t=GqZUo5BeBm0LGL5I-1&scaling=contain&content-scaling=fixed)

> Presented as an interactive prototype on the site. View it in full at https://mahdif.com/case-studies/airtime/