---
title: Ava
role: Head of Design
period: 2024
company: Ava
tags: [Accessibility, Cross-Platform, AI, Mobile, Desktop]
url: "https://mahdif.com/case-studies/ava/"
---

# Ava

_Head of Design · 2024_

Led cross-platform design (iOS, Android, Mac, Windows) for AI-powered accessibility platform serving the deaf and hard of hearing community. Increased session duration 3x.

## Highlights

- Increased desktop session length 3× with redesigned experience
- Built design system that cut design-to-dev handoff time by 50%
- Mentored junior designers on accessibility-first product thinking
- Partnered with product and engineering to define roadmap and improve velocity

**Focus areas:** Cross-platform design, Design systems, Accessibility design, Design leadership

[View the prototype](https://www.figma.com/proto/NW2r0a8Oh9vSgNqgmRdW2l/%F0%9F%8D%95-Case-Studies---Mahdi-Farra?page-id=2214%3A12087&node-id=2214-12219&viewport=40%2C693%2C0.08&t=QCRSynZUNrsshRXX-1&scaling=contain&content-scaling=fixed)

> Presented as an interactive prototype on the site. View it in full at https://mahdif.com/case-studies/ava/