---
title: Ronday
role: Head of Design → Acting CEO
period: 2021-2023
company: Ronday
tags: [Leadership, Design Systems, Team Building, Startup]
url: "https://mahdif.com/case-studies/ronday/"
---

# Ronday

_Head of Design → Acting CEO · 2021-2023_

Scaled design team 1→6 while growing 25-person cross-functional org. Achieved 4x engagement increase and 83% performance improvement. Helped secure $7M seed funding.

## Highlights

- Increased user engagement 4× and improved performance by 83%
- Scaled design team from 1 to 6, establishing design culture and processes
- As Acting CEO, drove roadmap, hiring, and investor communication
- Boosted weekly active users 60% through onboarding and retention improvements

**Focus areas:** Org leadership, Team scaling, Product strategy, Design culture

[View the prototype](https://www.figma.com/deck/53idjirViVX3SsKx1k5BB1)

> Presented as an interactive prototype on the site. View it in full at https://mahdif.com/case-studies/ronday/