---
title: Résumé
name: Mahdi Farra
url: "https://mahdif.com/resume/"
---

# Résumé — Mahdi Farra

Download the PDF: https://mahdif.com/resume/Mahdi-Farra-Resume.pdf

## Experience

### Meta — Staff Product Designer (2026)

Designed subscription monetization experiences for the Facebook app on the Monetization team, spanning the Facebook Plus premium offering and the Meta AI subscription.

- Designed premium features and the subscriber activation experience for Facebook Plus, from in-product features to adoption and value-attribution notifications
- Designed the rate-limiting experience for the Meta AI subscription

**Focus areas:** Subscription UX, Subscriber activation, Monetization, Consumer apps

### DesignQA — Founder (2024-2026)

Founded DesignQA — an AI tool that turns UI bugs into code fixes via GitHub PR.

- Shipped MVP and secured paying customers pre-launch
- Designed Chrome extension, AI workflow, marketing site, and onboarding
- Led a team of 3 engineers and a video producer

**Focus areas:** Product vision, AI workflow design, UX leadership, Developer collaboration

### Ava — Head of Design (2024)

Led design for Ava's accessibility platform on iOS, Android, Mac, and Windows.

- Increased desktop session length 3× with redesigned experience
- Built design system that cut design-to-dev handoff time by 50%
- Mentored junior designers on accessibility-first product thinking
- Partnered with product and engineering to define roadmap and improve velocity

**Focus areas:** Cross-platform design, Design systems, Accessibility design, Design leadership

### Ronday — Head of Design → Acting CEO (2021-2023)

Led design for a 3D collaboration platform, then stepped into Acting CEO role managing a 25-person org.

- Increased user engagement 4× and improved performance by 83%
- Scaled design team from 1 to 6, establishing design culture and processes
- As Acting CEO, drove roadmap, hiring, and investor communication
- Boosted weekly active users 60% through onboarding and retention improvements

**Focus areas:** Org leadership, Team scaling, Product strategy, Design culture

### Airtime — Design Lead, Web (2020-2021)

Led web design for Airtime's live video social platform.

- Built modular design system that cut feature rollout time by 50%
- Improved engagement 50% through redesigned onboarding and discovery
- Designed UI for high-performance real-time video
- Worked cross-functionally to accelerate product delivery

**Focus areas:** Real-time UX, Design systems, Product experimentation, Interaction design

### Rakuten Ready — Staff Product Designer (2018-2020)

Led design for enterprise pickup and fulfillment tools used by major retail brands.

- Increased store-level sales efficiency by 40%, reduced wait times by 30%
- Built design system for division (5 designers, 15 engineers)
- Created reusable UI libraries that accelerated enterprise onboarding
- Partnered with engineering and data teams on real-time analytics tools

**Focus areas:** Enterprise UX, Data visualization, Scalable systems, Operations design

### Earlier — CollegeVine, NGTI, Swisscom, Dubizzle (2008-2018)

Senior design roles across education, telecom, and classifieds products.

- First designer at CollegeVine (employee #7); built front-end team of 3
- Designed Video Walkie-Talkie feature at Swisscom iO that increased engagement 35%
- Shipped Dubizzle's first native app (3M+ downloads in 3 months)
- Worked across 4 countries: Jordan, UAE, Netherlands, Switzerland

**Focus areas:** UX foundations, Product strategy, International teams, Cross-functional collaboration

## What I bring to senior design roles

- **Team scaling:** Grew design teams from 1→6 designers at Ronday. Hired, mentored, and built high-performing design orgs.
- **Design Systems at Scale:** Built design systems at 5 companies including Rakuten (100M+ users). Reduced implementation time 50%.
- **Technical Fluency:** Designer who codes in React, Next.js, and Vue.js. Bridges design vision with engineering constraints.
- **Cross-Functional Leadership:** Managed 25-person cross-functional org as Acting CEO. Led product, design, and engineering teams.
- **0→1 Product Development:** Built products from scratch at DesignQA, Ronday, and earlier startups. Strong validation and iteration skills.
- **AI & Devtools Expertise:** Deep experience with AI products (Ava, DesignQA) and tools for technical users. Understand developer workflows.