---
title: Work
url: "https://mahdif.com/work/"
---

# Work

> Selected case studies and portfolio projects.

## Case studies

- [DesignQA](https://mahdif.com/case-studies/designqa.md) — Founder, 2024-2026: Built AI devtool from 0→1 through rigorous user research (50+ interviews). Secured paying customers pre-launch.
- [Ronday](https://mahdif.com/case-studies/ronday.md) — Head of Design → Acting CEO, 2021-2023: Scaled design team 1→6 while growing 25-person cross-functional org. Achieved 4x engagement increase and 83% performance improvement. Helped secure $7M seed funding.
- [Ava](https://mahdif.com/case-studies/ava.md) — Head of Design, 2024: Led cross-platform design (iOS, Android, Mac, Windows) for AI-powered accessibility platform serving the deaf and hard of hearing community. Increased session duration 3x.
- [Airtime](https://mahdif.com/case-studies/airtime.md) — Design Lead, Web, 2020-2021: Designed and prototyped a social video calling app that brings people together through shared experiences. Led interaction design for reactions, chat, and real-time video features.
- [Rakuten Restaurants](https://mahdif.com/case-studies/rakuten-restaurants.md) — Staff Product Designer, 2018-2020: Designed B2B tools serving 100M+ users globally. Built design system for 5 designers and 15 engineers. 50% staff efficiency improvement, 40% sales increase per location.

## More projects

- **Rakuten Takeout App** — Rakuten Ready, SF Bay Area, CA (2018-2020): A takeout food ordering app for Japan
- **Rakuten Ready's Design System** — Rakuten Ready, SF Bay Area, CA (2018-2020): A comprehensive library of meticulously crafted design components with clear usage instructions
- **CollegeVine's Scheduling System** — CollegeVine, Cambridge, MA (2016-2018): a state-of-the-art platform tailored for high school students, providing an intuitive session scheduling solution to connect them with their mentors effectively.
- **Video Walkie Talkie** — NGTI, The Netherlands & Switzerland (2014-2016): Revolutionizing Swisscom iO Messaging. Seamlessly communicate through innovative walkie-talkie video chats with a single tap.
- **Dubizzle's Mobile App** — Dubizzle, Dubai, UAE (2013-2014): MENA's premier classified ads mobile application