Skip to content

The longer story.

How I got here

I started in graphic design but quickly moved toward product. I liked solving problems more than polishing pixels.

Since then, I've spent 17 years leading design at startups and growth-stage companies. I've scaled teams, built systems, and shipped products across platforms.

I also code. I've shipped production features in React and Next.js, which means I prototype fast, speak engineering fluently, and understand the constraints my team is working with.

I care about craft. Not in a precious way, but in a "the details compound" way. Small choices add up to products that feel right.

17+

Years

5

Countries

1→6

Team Scaled

25

Org Led

Where I've lived

Bay Area, CA2018-Present
Boston, MA2016-2018
Rotterdam, Netherlands2014-2016
Dubai, UAE2013-2014
Amman, JordanUntil 2013

What's on rotation

Podcasts and books.

Outside of work

Piano, guitar, photography, sketching, and hunting for the best restaurants in the Bay Area.

Mahdi Farra playing electric guitar
Playing guitar
A few sketches from my iPad
iPad sketches
Mahdi Farra's photo from Venice, Italy trip
Venice, Italy
Mahdi enjoying pizza with salami and pesto at a restaurant
Fav Pizza in Redwood City
Travelers at Schiphol Airport arriving to the Netherlands
First time in Amsterdam
View of Pacifica neighborhood from Mori Point hiking trail
Mori Point, Pacifica
Rocky coastline with waves crashing at Mori Point
Mori Point coastline
Dutch bike by a pond with fountain in Rotterdam park
My bike in Rotterdam
Bikes on a bridge over Amsterdam canal with traditional houses
Amsterdam canal
Iced latte in a mason jar on desk with keyboard and monitor
Iced latte at desk
Latte with tulip art in speckled mug on espresso machine
Homemade latte art
Lobster roll with fries and butter sauce
Lobster rolls = life
Vintage Macintosh SE on modern desk with mechanical keyboard
Macintosh SE
MacBook Pro at cafe with latte, remote working
Remote work at cafe
Scheveningen beach boardwalk with people and beach clubs
Scheveningen Beach