About

Let’s get to know each other

Background

I got my start in design at 14 years old, and I landed my first client while most kids were still figuring out what they wanted to be when they grew up. That experience lit a fire in me that hasn't stopped burning.

My obsession with digital products and their power to solve everyday problems has been the heartbeat of my career. I've chased career. I've chased opportunities around the globe, always on the hunt to create high-performing solutions that make a real impact.

It's been the mix of my early love for design and a curiosity about coding that has pushed me to explore every corner of the digital product world.

can you guess what's in the bag?

Career & Leadership Journey

I didn’t just stick to being a designer—I kept pushing the boundaries. As my career evolved, I stepped into leadership roles, focusing on building and growing high-performing teams. Creating a thriving work culture and championing shared values have been at the core of my journey.

From an ambitious young designer to a leader driven by vision, my path reflects my commitment to innovation and an unrelenting pursuit of excellence. I'm passionate about crafting transformative experiences and leaving a lasting impact in the digital product space. passionate about crafting transformative experiences and leaving a lasting impact in the digital product space.

As my story unfolds, I’m excited about the opportunities ahead. I’m here to push boundaries, create meaningful solutions, and make a real difference through design and technology. The best is still to come, and I can’t wait to see what the future holds.


Where I’ve lived

Amman, Jordan
Amman, Jordan
Birth - 2013
Dubai, UAE
Dubai, UAE
2013 - 2014
Rotterdam, The Netherlands
Rotterdam, The Netherlands
2014 - 2016
Boston, MA
Boston, MA
2016 - 2018
Bay Area, CA
Bay Area, CA
2018 - Present

Coding Experience

Beyond my love for design, coding has been another passion of mine. Writing code lets me bring my ideas to life and approach problem-solving in ways that are uniquely my own.

On weekends, you’ll often find me experimenting with new coding skills, tackling side projects, and turning my learning into action. With years of experience in HTML, CSS, and JavaScript, and working with frameworks like Vue JS and React JS, I've built a solid foundation.

Knowing how to code has made me a better designer. It’s given me a deep understanding of platform limitations, allowing me to design with real-world implementation in mind. Plus, it’s made communication with engineering teams smoother, boosting our collaboration and efficiency.

Your browser doesn't support Canvas 😱 What year is it over there?

Books & Podcasts

Podcasts and audiobooks have been my secret weapon—especially during those long commutes we all remember! Now, I’ve found even more ways to enjoy them: while working out, taking a quick walk to soak up some sun, or even when I’m tackling the dishes.

What’s great about podcasts is there’s literally something for everyone. I dive into topics from internet security and business to science and thrilling stories—it’s not just entertaining; it’s reignited old passions and sparked new ones.

Audiobooks, on the other hand, have been my go-to for all things business, entrepreneurship, and motivation. As a slow reader, audiobooks have been a game-changer, letting me learn at lightning speed (1.5-2x speed is my sweet spot!) and supercharge my thinking process. They’ve been invaluable in my journey to learn and grow.


Hobbies

In my free time, you’ll often find me sketching cartoons—something I’ve been passionate about since I was a kid. Music is another love of mine; I enjoy strumming on my guitar and playing piano when I need a break. It’s my way of recharging and coming back with fresh ideas.

Photography is also close to my heart. I love capturing special moments and turning them into lasting memories. Lately, I’ve gotten into working out, which not only helps me unwind but also lets me catch up on some awesome podcasts.

Beyond these hobbies, I’m big on hiking, exploring new cuisines, and cooking up delicious meals. It’s rewarding and a great way to relax. I’m always on the hunt for new and exciting ways to make the most of my downtime and have a blast.

Mahdi farra playing electric guitar
A few sketches from my iPad.
Took this in my last trip to Venice, Italy