The second thing Peeko did was show me my biggest post was my worst one
My biggest LinkedIn post of the month sent 23 readers to the essay it was about. Peeko showed me why, and half of it was mine. This is the first post written the other way.
The first thing Peeko did was lie to me. The second thing it did was show me my biggest post was my worst one.
On August 26 I posted about the blank box, riding a line from OpenAI's head of design. It did 11,253 impressions, my biggest post of the month by a mile. Peeko counted 23 people who came to read the essay it was about. One in 489.
The same week, my Peeko launch post reached 759 people. 113 of them engaged, and they clicked through at a rate seven times higher.
So the post with fifteen times the reach sent fewer readers. Strangers who came for the big name were not there for me, and they left with the name.
That was half of it. The other half was mine. Every LinkedIn post I write is the complete idea, and the link sits in the first comment. A reader who got the whole thing in the feed has no reason to click. Across the week, LinkedIn reached 8,889 people and sent 135 here. One in 66.
The fix is about what I withhold, not what I add. The feed gets the hook and the setup. The payoff lives here.
This post is the first one written that way. If you are reading this sentence, it worked once.
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