Résumé
17 years across startups and large companies, from IC design work to leading teams and a founder seat.
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Where I've worked
Meta
Staff Product Designer
2026
Summary
Designed subscription monetization experiences for the Facebook app on the Monetization team, spanning the Facebook Plus premium offering and the Meta AI subscription.
Focus areas
Subscription UX · Subscriber activation · Monetization · Consumer apps
Highlights
- Designed premium features and the subscriber activation experience for Facebook Plus, from in-product features to adoption and value-attribution notifications
- Designed the rate-limiting experience for the Meta AI subscription
DesignQA
Founder
2024-2026
Summary
Founded DesignQA, an AI tool that turns UI bugs into code fixes via GitHub PR.
Focus areas
Product vision · AI workflow design · UX leadership · Developer collaboration
Highlights
- Shipped MVP and secured paying customers pre-launch
- Designed Chrome extension, AI workflow, marketing site, and onboarding
- Led a team of 3 engineers and a video producer
Ava
Head of Design
2024
Summary
Led design for Ava's accessibility platform on iOS, Android, Mac, and Windows.
Focus areas
Cross-platform design · Design systems · Accessibility design · Design leadership
Highlights
- Increased desktop session length 3× with redesigned experience
- Built design system that cut design-to-dev handoff time by 50%
- Mentored junior designers on accessibility-first product thinking
- Partnered with product and engineering to define roadmap and improve velocity
Ronday
Head of Design → Acting CEO
2021-2023
Summary
Led design for a 3D collaboration platform, then stepped into Acting CEO role managing a 25-person org.
Focus areas
Org leadership · Team scaling · Product strategy · Design culture
Highlights
- Increased user engagement 4× and improved performance by 83%
- Scaled design team from 1 to 6, establishing design culture and processes
- As Acting CEO, drove roadmap, hiring, and investor communication
- Boosted weekly active users 60% through onboarding and retention improvements
Airtime
Design Lead, Web
2020-2021
Summary
Led web design for Airtime's live video social platform.
Focus areas
Real-time UX · Design systems · Product experimentation · Interaction design
Highlights
- Built modular design system that cut feature rollout time by 50%
- Improved engagement 50% through redesigned onboarding and discovery
- Designed UI for high-performance real-time video
- Worked cross-functionally to accelerate product delivery
Rakuten Ready
Staff Product Designer
2018-2020
Summary
Led design for enterprise pickup and fulfillment tools used by major retail brands.
Focus areas
Enterprise UX · Data visualization · Scalable systems · Operations design
Highlights
- Increased store-level sales efficiency by 40%, reduced wait times by 20%
- Built design system for division (5 designers, 15 engineers)
- Created reusable UI libraries that accelerated enterprise onboarding
- Partnered with engineering and data teams on real-time analytics tools
Earlier
CollegeVine, NGTI, Swisscom, Dubizzle
2008-2018
Summary
Senior design roles across education, telecom, and classifieds products.
Focus areas
UX foundations · Product strategy · International teams · Cross-functional collaboration
Highlights
- First designer at CollegeVine (employee #7); built front-end team of 3
- Designed Video Walkie-Talkie feature at Swisscom iO that increased engagement 35%
- Shipped Dubizzle's first native app (3M+ downloads in 3 months)
- Worked across 4 countries: Jordan, UAE, Netherlands, Switzerland
What I bring to senior design roles
Team scaling
Grew design teams from 1→6 designers at Ronday. Hired, mentored, and built high-performing design orgs.
Design Systems at Scale
Built design systems at 5 companies including Rakuten (100M+ users). Reduced implementation time 50%.
Technical Fluency
Designer who codes in React, Next.js, and Vue.js. Bridges design vision with engineering constraints.
Cross-Functional Leadership
Managed 25-person cross-functional org as Acting CEO. Led product, design, and engineering teams.
0→1 Product Development
Built products from scratch at DesignQA, Ronday, and earlier startups. Strong validation and iteration skills.
AI & Devtools Expertise
Deep experience with AI products (Ava, DesignQA) and tools for technical users. Understand developer workflows.