Some of the most common reasons why product features fail:
1: Team not on the same page:
If everyone's not clear on the vision and goal, things get messy. They might build something, but it might not be what users really need.
2: Not solving a user problem:
For a feature to gain user adoption and contribute to a good UX, it must serve as a solution to a specific user problem or pain point.
3: Solving a not-so-important issue or serving a small user group:
Although you may receive positive feedback from the limited users who find value in your feature, this alone may not significantly impact overall business success.
4: Poor and unclear feature specs:
This often results in subpar feature implementation, subsequently causing a negative user experience and adverse business outcomes.
5: Missing success metrics:
When there are no clearly defined success metrics, it's hard to gauge if the feature was a success. Plus, it makes it tricky to figure out when the work is done.
To increase your chances of successfully launching a new product feature:
- Set a clear goal from the start, ensuring everyone on your team shares the same vision.
- Tackle a real user problem that impacts the majority of your users.
- Ensure your product feature specs are crystal clear and effectively communicated to all stakeholders. Precise design specs are crucial for implementation and the overall quality of the launched product (check out my article on this https://mahdif.com/blog/the-art-of-design-specing).
- Establish success metrics at the project's outset to gauge user perception and make necessary iterations to the product feature.