My joke website made $10. Then it made $150.
The whole ass.auction story in 18 minutes. It made $10 on launch day. Then a Product Hunt launch I forgot about made $140 more.
Two weeks ago I wrote up a joke website that made $10. This is the video of the same site, and of what happened next.
The site is ass.auction. Brands pay to put their logo on a pair of boxers, and a line at the top promises to tattoo it on my ass. With an asterisk.
On launch day I posted it on X. 153 views, two likes, both from friends. Then a Product Hunt launch I had scheduled and forgotten about went live, and the same site made $140 more.
The video walks through all of it: the trend that started it, the design directions, the interactions I spent far too long on, and the real numbers from Peeko.
It is the third video on the channel, after Peeko and the Sondo marketing site. The least serious of the three. Maybe the most useful.
The idea and the domain were my friend Ash's. Credit where it's due.
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