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Rakuten Restaurants

Redesigning the iPad console Japanese restaurants run their pickup orders on, for at-a-glance clarity.

Role
Staff Product Designer
Team
With the console's engineering team, across iPad, tablet and mobile web
Timeline
2018
  1. Console redesign2019
2020
Problem
Tapping an order accepted it, status was invisible, and group orders arrived as one flat list.
Solution
Status at a glance, previews before accepting, and group orders grouped by person.
Results

20%

BeforeAfter

Shorter wait times for customers

60%

BeforeAfter

Fewer issues reported by restaurant owners


The pickup problem

Short lunch breaks, fast pickups expected. Yet tapping a new order accepted it, and nothing showed its status.

The old orders list, where tapping an order accepted it and nothing showed its status.

Group orders arrived as one flat list

Coworkers ordered together from the phone app. The console couldn't say whose was whose.

A group order on the old console, one flat list, beside the phone app inviting a coworker.

Three iterations

Expandable cards, then tabs, then what shipped: one view grouped by person, the host on top.

Three group-order designs: each person as a collapsed card, names as tabs, and every item in one view grouped by person.

Status at a glance

Time tabs carry their counts. The pill is the item count: green is ready, orange is being prepared, gray is new.

The redesigned orders list, with counts on the time tabs and color-coded status pills.

One tap moves the order along

The stepper advances one step at a time, and the customer is notified at each.

An order's detail view with a stepper reading Being Prepared, Ready for Pickup, Picked Up.

The whole thing, running

An order moving through its three states, then a team order grouped by person.

Design for chaos, not calm

Real kitchens were louder than our tests, owners ran the day from a phone, and paper tickets still mattered.

Three order tablets side by side on a restaurant counter at night: our console with a new team order, Grubhub's completed deliveries and ChowNow's completed pickups.

Interactive prototype

The Takeout Console's orders, live in the page. Click around.

Loading prototype…
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