Skip to content

Ronday

Spatial collaboration for remote teams: a virtual office that actually felt like being together.

Role
Head of Design, then Acting CEO; helped with the $7M seed raise
Team
First designer, then a design team of six, then a cross-functional org of 25
Timeline
2021
  1. The only designer2021
  2. A team of six2022
  3. Acting CEO2023
2023
Problem
Users doubted meetings were private, every download was a dropout, and UI changes took days.
Solution
A door sound for privacy, a three-layer browser rebuild, and a design system on the React layer.
Results

28

Before · 4After · 28

Active groups

4 hr

Before · 1 hrAfter · 4 hr

Daily usage per person

3x

Adoption once the download went away


What Ronday looked like

Avatars in a 3D space, where conversations happen by proximity.

What made it feel alive

Roughly eighty percent work and twenty percent social.

1 of 7
A games-room space
A winter snowball fight
Around the fire pit
People floating in rubber rings in a Ronday pool area.
Floating in rubber rings
People on couches watching a football game on a large screen in a Ronday lounge.
Watching a football game
A crowd of Orbatar avatars gathered in the Rondaytorium.
The Rondaytorium
A large Ronday event space with a glass atrium, an exhibitor stage, a video wall showing a crowd, and seating along a curved balcony.
Hundred-plus person events

The trust problem

Users kept asking if people outside the room could hear them. Labels and borders only helped those looking.

Final solution: audio and auto-pause

A door sound everyone hears, and a screenshare that pauses itself. Meeting-room time tripled.

The three-layer approach

Every download was a dropout, so we rebuilt for the browser: React, WebGL and Unity, layered. Nine months, not twelve-plus. I pushed for the React layer.

Three stacked, translucent planes: a React UI layer above a WebGL canvas of nameplates, above the Unity 3D world and its Orbatars.

The Ronday Pattern Library

We standardized engineering's own components instead of adopting a library. UI bugs halved; UI changes shipped in hours.

The Ronday Pattern Library: color, buttons, shadows, nameplates, modals and Orbatars.

Large spaces became connected areas

Past fifty users it broke. Doors split big spaces into areas of thirty, and we started going after enterprise.

An aerial view of a Ronday reception area: a fountain, seating, screens and a Ronday sign, with walkways leading off to neighboring areas.

The launch film

A spatial product is hard to pitch in stills.

Interactive prototype

An Orbatar in a Ronday space. Click around.

Loading prototype…
Read the full story

Password protected. Ask for access at [email protected]